Cases & Projects

Cases I cracked.

Beyond my professional work, I challenge myself through business case competitions. Here I showcase selected test cases that have led to victories and job offers.

Product development
For T-Bank (ex Tinkoff)

Like Revolut, but Russian (and created before it :) ) – the world's largest digital bank as measured by the number of customers.

Changes in the ‘real estate insurance’ product: a ‘property and civil liability during reconstruction works’ insurance

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Task: To develop or redesign an insurance product tailored for the Tinkoff Group, taking into account market research, product planning, and its potential implementation.

Market analysis · Value proposition · Competitive analysis · Promotion strategy creation · Promotion campaign · Planning

Product development & Analytics
For Politecnico di Torino

Household refrigerators: market research

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Task: To conduct a thorough market research project centered on the household fridge industry to understand the customers' perception about the product, investigating customers’ behaviour of use and needs.

Market research · Correlation analysis · Factor analysis · Competitor analysis · Interviews · Questionnaire · Pricing · Van Westendorp · Value map

* Presentation design is mine.

Product development
For VK

Like Meta, but Russian (and created later :) ) – e-mail service, search engine, social networks. VK alone has over 62.59 million monthly active users.

How to increase awareness among Mail.Ru users of other company services

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Task: To increase the awareness among Mail.Ru users of other VK company services.

Customer development · Task prioritization · Hypothesis setting and testing · Usability testing · In-depth interviews · RACE matrix

* Final project at the VK product camp.

Analytics
For HSE University

Life satisfaction of Russian citizens

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Task: To analyze the combined 1994–2018 database of the Russian Monitoring of the Economic Situation and Health of the Population, to understand connections between different socio-economic factors and the level of life satisfaction.

STATA · Data analysis · Factor analysis

* Automatic translation from Russian by Google: it may be inaccurate, the goal is to show the main idea of what I am able to do.

Analytics
For Politecnico di Torino

Management system for a store

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Task: To model a management system for a fruit and vegetable store, to develop its architecture, to design the interface for clients, store and suppliers, and to calculate approximate costs of the creation, considering different options.

UML class diagram · BPMN process diagram · Use case model · Use case narrative · Graphical mock-ups (Balsamiq) · Costs analysis

Project management & Product
For MegaFon

The 2nd largest mobile phone operator in Russia, serving 62.1 million subscribers, and CIS countries.

‘Minus gives plus’: project proposal for testing a new service

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Task: To design an A/B test for a new service where subscribers can keep using services even if their balance reaches 0, without any additional fee (evaluating the potential additional profit over up to 6 months), and to convince the Resource Committee to allocate resources for the test launch.

Value proposition identification · A/B test design · Hypothesis setting · Risk analysis · Project planning · Resource planning

Finance & Analytics
For Politecnico di Torino

Trade-offs in product development

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Task: A comprehensive financial feasibility and economic value analysis of Motor8's new project “IMOD”, an integrated hardware-software system for electric powertrains: trade-offs, alternative scenarios, Monte Carlo simulations, strategic alignment, and recommendations for continuation or alteration.

Monte Carlo simulation · Strategic vision · NPV · Financial analysis

* Presentation design is mine.

Strategy
For ANCOR

A large HR holding created in 1990, employing 10,000 candidates per year.

Recruitment agency of the future

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Task: To identify the advantages of working with recruitment agencies for clients and for candidates, describe what is ineffective in the recruitment process for clients, and how it can be improved by applying new technologies.

Strategic thinking · Market research · Competitive analysis

Product development
For BlaBlaCar

Product summary: BlaBlaCar

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Task: To make a product analysis, identifying the fundamental problem it solves, detailing its components, and evaluating its development stage.

Product life cycle